Champagne Taste…on a Beer Budget

I recently received a call from a potential new client.  Like a lot of calls from folks I’ve never met before, she began with the phrase “We love your work…”  Usually this is a good indicator, but there are times when it can have a double meaning.  Such was the case with this call.  At this stage of my career, I’d consider myself an experienced business owner, and so I’ve learned to take a cautious stance when evaluating a potential client’s candor.

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Recognizing Value...

As a commercial photographer, I notice things.  I especially notice photographs that I come across in the daily course of events.  I'd like to think that they were all created by professionals who pay attention to details such as light, exposure, color, backgrounds, props, gesture, and so on.  Alas, it is not always so. Just the other day I was perusing the site of a local aviation company that I'd like to work for, as they are small, but well run, and I think will go places. Working for companies like that gives me a sense of accomplishment, in that my efforts might in some way positively enhance their product and reputation, and be at least a part of their current and future successes.

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